8/9/2023 0 Comments Mattel playbackIt’s ultimate goal is to make all of its Matchbox products 100% recyclable by 2030, similar to its overarching sustainability goal. Mattel announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. Next year, Mattel will allow consumers to purchase a Matchbox car that is made of 99% recyclable materials. Mattel When its time to move out of Barbies Dreamhouse, the next stop doesnt have to be the landfill. These included several different products made entirely of bio-based plastic materials – materials made partially or entirely with renewable, biological materials. Mattel PlayBack is a free way to recycle your old Barbie, Matchbox and Mega toys. Creating sustainable products and packaging is an important part. The company introduced several toys last year in their pursuit toward 100% recycled materials across all of their toy lines by 2030. Sustainability is a corporate priority at Mattel, a leader in the toy manufacturing sector. Mattel has taken other steps in recent years to combat the waste problem of toys. “It is one important step we’re taking to address the growing global waste challenge.” “The Mattel PlayBack program helps parents and caregivers ensure that valuable materials stay in play, and out of landfills, with the aim to repurpose these materials as recycled content in new toys,” said Pamela Gill-Alabaster, Mattel’s global head of sustainability. Barbie generated its best sales growth in two decades in 2020. Once collected, toys are separated by polymer type and cleaned (if necessary). The new program is designed to reclaim and recycle materials from old Mattel toys for future Mattel products. If Mattel cannot do either of those, then the company will turn the old toys into energy – basically incinerate the toys that would otherwise go to a landfill. Mattel PlayBack is a toy take-back program that will enable families to extend the value of their Mattel toys once they are finished playing with them. If the toys cannot be recycled, then the company will downcycle them instead and turn the toys into other plastic products. Mattel will then salvage useful pieces from toys to recycle. The toymakers plan to add brands to the list in the future.Īll people have to do is print a free shipping label off of Mattel’s website, then pack and mail the toys their children no longer play with or want. Mattel, founded in 1945 and headquartered in El Segundo, announced on Monday, May 10, the launch of Mattel Playback, a program through which the company will recycle toys from the Barbie, Matchbox and MEGA toy lines. This new program will allow families to send in used toys once their children are done with them so that the parts from the old toys can be used to create new ones. Parents looking to do a little spring cleaning can now recycle some of their children’s old toys instead of throwing them away. Mattel, a leading global toy business for children and family entertainment, announced the launch of Mattel PlayBack.
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